Welcome to Little Red Tarot!

Our mission is to celebrate and promote independently-published tarot decks, books and tools for personal and collective liberation.

These are the decks you won’t find on Amazon, the handcrafted potions gentrifying ‘lifestyle stores’ overlook. Cultivating strong working relationships with artists and creators and listening to our fabulous customers, we curate this shop with love, care and intention, stocking only our very favourite tarot and oracle decks and other resources.

We have a strong focus on LGBTQ-centred goods and proudly serve our beloved queer family – through investing in the work of LGBTQ+ creators, and through actively promoting their creations to our audience. We are also actively committed to growing our range of BIPOC-centred goods.

We believe in the radical magic that is created in marginal spaces. We are working not only to curate the most beautiful and diverse selection in our shop, but also to nourish and support our community at its roots, lifting up more and more of our radical magic.

Slow and intentional shopping

We understand that customers come to our store seeking spiritual and self-development tools, and we aim to honour these intentions in the way we serve you.

Rather than marketing our goods through creating a sense of urgency or need, we simply present our collection and believe that each item speaks for itself. We encourage mindful shopping by offering information, images, objective reviews and learning resources to help you discover for yourself if we carry what you are seeking. Your pre-purchase questions are welcome, by email or by blog comments.

We consciously design our systems and policies to be the very opposite of Amazon and other retail giants. Where the big guys race to to the bottom with de-personalised service in favour of impossibly fast delivery times and “rock-bottom prices”, we take our time over each order, hand-wrapping items with care and shipping out to you twice a week. We care for our team and consider every element of our processes to ensure that our work is in alignment with our guiding values.

Our guiding values

Connectedness

  • We’re proud to be in healthy, communicative relationships with the wonderful people who create the goods we sell, and we work to pass this connectedness on to our customers through providing plenty of information about each item.
  • We intentionally seek goods that we believe foster connectedness and community. We consciously work to ensure the goods we sell do not do harm to marginalised communities, through cultural appropriation or in other means. As a white-owned business working with a wide variety of decks, this is an ongoing learning journey.
  • Through the information we provide, we help our customers and our suppliers understand this shop as an ecosystem. Within it are many connected bodies who all contribute to the process of getting these items from the creator’s mind into your hands.

Respect

  • We are committed to meeting every person that comes into contact with our shop as a human being. Our customer service and our relationships with suppliers and partners is relational, not simply transactional. Our policy is to treat customers with respect and compassion and to expect the same in return. In the interests of staff welfare, we do not entertain customers who are aggressive or unreasonably demanding.
  • We acknowledge the material resources provided to us by our planet and pay respect to the earth through resourcefulness and gratitude. We seek to reduce, reuse and recycle in every area of this business. Customer returns, damaged goods and other sources of potential waste are creatively re-used (let us know if your queer witchy project needs decks!)
  • Our packaging is 100% compostable, recycled and/or re-used and we have a ‘no new plastic’ policy.

Beauty

  • Everything we sell here is an artistic creation. We celebrate and honour this creative energy by displaying our goods with pride, handling our stock with care, hand-wrapping and decorating your orders with love and joy.
  • We want working and shopping here to feel like beautiful experiences, and we design our workspace, our website and all tangible elements of this shop with a focus on uplifting aesthetics. We fill our workspace with plants, textiles and artwork, we enliven our website with colour and photography, and we use fun stationery to bring beauty to every task.

Integrity

  • Our values are not about greenwashing or saying the right buzzwords – we stand behind our values and take great pride in returning to them over and over as we continue to reflect and improve on our service and our business practices.
  • We welcome your feedback on how we are doing. Whether you’d like to compliment us on our helpful service, or want to let us know how we can do better, please feel free to let us know. We want to make shopping and/or being stocked here a delightful experience from start to finish, and your feedback can help us learn how to do this.

Who are we?

LRT is owned and run by me, Beth Maiden (she/her). Hi!

I’m a 30-something rural-dwelling tarot/art nerd (and wannabe barber) with a sincere and deep love for my queer community. I started this shop by accident, and, seven years on, it’s my pride and joy.

You can find me over at bethmaiden.com, blogging about anticapitalist business, art and ritual, and navigating whole-self life and work.

…and if you’ve got a lot of time on your hands, you can read seven years of my personal tarot/life blogging over on the Little Red Tarot community archive.

…and our fabulous team

Hele

Hele is our customer service representative extraordinaire. As she is way more chilled-out than Beth, she works in the shop two days a week answering your enquiries and shipping out your orders.

Favourite tarot deck: Anima Mundi Tarot

Emily

Emily is head of staff wellbeing. She is always on hand to make sure everyone is doing okay, taking regular breaks and getting giving her enough snuggles.

Favourite tarot deck: Tarot of the Crone

Jammy

Jammy is in charge of team motivation and shop security, often sleeping in boxes of packaging (fresh-cut bubble-wrap is her preference) in order to keep a close eye on everything.

Favourite tarot deck: Sasuraibito Tarot