About Little Red Tarot

We’re here to celebrate and promote LGBTQ+ and BIPOC creators who are self-publishing tarot decks, books and other spiritual tools.

Cultivating strong working relationships with artists and creators, caring for our workers, and listening to our fabulous customers, we situate this shop within a radical creative ecosystem.

We are a queer-owned business with a proud focus on LGBTQ creators and serving our beloved queer family. We are actively committed to growing our range of BIPOC-centred goods and bringing emerging artist of colour to the front.

We believe wholeheartedly in the radical magic that is created in marginal spaces. We are working not only to curate the most beautiful and diverse selection in our shop, but also to nourish and support our community at its roots, helping to grow more of the radical magic we need.

READ OUR MANIFESTO

Slow and intentional shopping

We understand that customers come to our store seeking art and spiritual tools, and we honour these intentions in the way we serve you.

Rather than marketing our goods through creating a sense of urgency or need, we simply present our collection and believe that each item speaks for itself. We do not advertise – we trust you to find your way here. We encourage mindful shopping by offering information, reviews, and conversations with artists, to help you discover for yourself if we carry what you are seeking. Your pre-purchase questions are welcome.

We consciously design our systems and policies to be the very opposite of Amazon and other retail giants. Where the big guys race to to the bottom with impossibly fast delivery times and “rock-bottom prices”, we take our time over each order, hand-wrapping items with care and shipping out to you once or twice a week (accompanied by a plenty of tea, biscuits and music).

Our prices are not the cheapest you’ll find; they reflect fair payment and care for our team. We never ask an artist to reduce their price, and we do not compete with the creators we stock. We choose to partner with smaller suppliers where we can (printing, packaging…and we stick with our local Post Office). We do not cut corners or compromise on earth or people care. We continually review every element of our processes to ensure that our work keeps moving toward alignment with our guiding values.

Who are we?

LRT is owned and run by me, Beth Maiden (she/her). Hi!

I’m a nearly-40 rural-dwelling tarot/art nerd (and wannabe barber) with a sincere and deep love for my queer community. I started this shop by accident, and, eight (!!) years on, it’s my pride and joy – and a space of constant learning and growth.

You can find me over at bethmaiden.com, blogging (occasionally) about anticapitalist business, art and ritual, and navigating whole-self life and work.

…and if you’ve got a lot of time on your hands, you can read seven years of my personal tarot/life blogging over on the Little Red Tarot community archive.

…and our fabulous team:

Hele

Hele is our customer service representative extraordinaire. As she is way more chilled-out than Beth, she’s in charge of the shop inbox, as well as packing and shipping your orders every Monday.

Emily

Emily is head of staff wellbeing. She is always on hand to make sure everyone is doing okay, taking regular breaks and ~~getting~~ giving her enough snuggles.

Jammy

Jammy is in charge of team motivation and shop security, often sleeping in boxes of packaging in order to keep a close eye on everything.